Immediate Digitalization Need
Swift digital transformation was inevitable for personal fitness trainers to sustain their revenues during COVID pandemic as sport facilities were closed.
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Online trainings gained sudden popularity, which trend was quickly recognized by the founders of Urbantoned (Slovenia) as well.
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While the online workout business opportunities seemed clear, Straudo's help was requested to better understand consumer demand and assess the competitive landscape before product launch.
market intelligence
for better positioning
competitive insights
to specify your edge
Market & Competition Research
A 30-slide go-to-market consultation package was delivered for Urbantoned just few weeks in after the contractual agreement.
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The paper discovered target audience segments for online workout services. Moreover, a comprehensive competitive review was handed over concluding a market positioning matrix with most relevant benchmarks on the horizon.
Finally, Urbantoned received service pricing recommendations and related consumer acquisition journey design as well.
" It was amazing working with Straudo. They are really good at what they do. Project delivered fast with amazing quality. "
